Image from Andrew Umansky on Unsplash.
As a copywriter, I admire the message you’re presenting here. Good copy, very vivid.
But I have to take issue with your phrase “learn how to implement simple, so-easy-your-Grandma-could-do-it SEO.” First of all,
the term “grandma” is not generic and does not represent all women of a certain age. Not all women are grandmas and lots of us don’t want to be identified as one.
Some of us are child-free cat ladies.
Secondly, lots of grandmas are out there kicking butt with SEO. They don’t need a simplified version. Some are really grandmas and some are just of an age to be a grandma, which could be as young as 50.
You may think this is no big deal. But when you use this phrase, you are encouraging your readers to think of grandmas and people over 50 as people who are somehow deficient. Subconsciously they will absorb this message. When they choose a provider, they’ll skip extremely qualified people who are “too old.” My accountant told me that people tell him, “Don’t refer me to any of those old business people.”
Anyway, who cares if it’s super-simple? I don’t care if it’s simple enough for your five-year-old. I want to know if it’ll take long to learn and implement and if I have to spend more money. That comment on “grandma” is not necessary. I wrote about this in more detail in a post on my non-business blog and also in Medium.
So as a copywriter I’d challenge you: why risk alienating a group of people (many of whom aren’t exactly poor) with this phrase? I call this a red-flag phrase: once you see it, you see nothing else, and you never forget it. If you *didn’t* write this, by all means fire your copywriter!
